Small thought on Facebook
This one is off-topic so I'll keep it short.
I read another article this week that tried to explain how Facebook's influence on the 2016 election was overstated, and just a fixable side effect of Facebook's real, more innocent core business model.
Really?
Facebook is a platform that generates revenue by letting advertisers send targeted messages based on its users' personal information. Organisations pay Facebook money to influence its users into doing things the organisations hope will make their investments worthwhile.
The fact that domestic and foreign political interests want to tap into that power should not be a surprise to anyone. This is not a side-effect of the core business model - this IS the core business model.
I read another article this week that tried to explain how Facebook's influence on the 2016 election was overstated, and just a fixable side effect of Facebook's real, more innocent core business model.
Really?
Facebook is a platform that generates revenue by letting advertisers send targeted messages based on its users' personal information. Organisations pay Facebook money to influence its users into doing things the organisations hope will make their investments worthwhile.
The fact that domestic and foreign political interests want to tap into that power should not be a surprise to anyone. This is not a side-effect of the core business model - this IS the core business model.
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